Top Chef Branding Cookbook – Licensee’s Style Guide

client:Bravo

Inspired by Bravo’s popular cable - T.V. food show, Top Chef, this style guide gives artistic direction for licensed product and packaging. The Top Chef brand marries professional grade equipment and Bravo style for the serious at-home-chef. Applied to both product and packaging, the Top Chef brand connotes professional standards using sustainable and reusable materials. Culinary “tips and tricks” encourage consumers to retain the packaging.